AI Insights · Timothy · January 2024
Q4 2023 Performance of Business Finance & Solutions Apps on iOS in Brazil
Analyzing the trends in downloads and active users for the leading Business Finance & Solutions applications on the iOS platform in Brazil during the fourth quarter of 2023. Insights brought to you by Sensor Tower.
In the fourth quarter of 2023, the iOS platform in Brazil saw varying performances among the top Business Finance & Solutions applications. Here's a brief overview of how each app fared in terms of downloads and weekly active users.
SumUp - Credit Card Reader experienced fluctuating download numbers, peaking at 2.6M in early December before dropping to 1.3M by the end of the quarter. The weekly active users demonstrated a downward trend from 46K in late September to approximately 37K at the year's end.
Shopify - Your Ecommerce Store showed a similar pattern in downloads, with a mid-quarter high of 1.7M and a slight increase to 1.3M by the quarter's close. Its active users, however, exhibited growth, climbing from 17K to nearly 19K over the same period.
The Payoneer app's downloads saw a mid-quarter spike to 1M but ended the quarter lower at 397K. In contrast, weekly active users increased from 2.2K to 2.7K in early December, before a slight decrease to just over 2K towards quarter-end.
PayPal Business downloads remained relatively steady, ranging between 668K and 1M, and concluded the quarter with 636K downloads. Active users peaked at 6.5K in November but ended the quarter with 4.9K active users.
Lastly, ADP Mobile Solutions downloads varied, with a notable rise to 736K in late November before falling to 299K by the end of December. Active users hovered around 3.3K throughout the quarter, ending slightly lower at 2.9K.
For more detailed insights and analytics on app performance, Sensor Tower provides comprehensive data and trends across various platforms and regions.
